Direct mail is one of the most effective and best ways to drive your brand awareness, create leads, as well as engage with the new customers. It is the best opportunity for the new and even established businesses to find new consumers who might not see the company’s digital presence. For this reason, you must look for the professional direct mail services in Salem.
What’s Direct Mail Marketing?
Direct mail marketing generally refers to the physical mail delivered straight in mailboxes of the potential customers in specific area. It will take a form of the targeted mailing lists, which will be delivered to the specific demographics, and saturation mail that will be sent to all the households in your neighborhood. The direct mail will include coupons, catalogs, postcards, menus, and much more. Actually, it is an ability to get a little creative and customize the items that will make the direct mail marketing quite versatile!
However, successful direct mail marketing is not only about product. The reputable direct mail service will exactly know how they can structure various components of the direct mail campaign for getting the best results. The well planned out strategy is likely to reach and exceed the average response rate of over 5% (prospects) & 9% (to customers list). Despite attention to various marketing channels out there, direct mail takes a very important place in the executions of the competitive marketing strategy.
Direct mail is quite interactive
Customers physically handle their mail and generally look at this before they decide if to keep it, the direct mail will help to get higher leads on the marketing. Suppose you include any promotional offer, CTA or coupon that needs them to do with mailer like bring this to your restaurant or store, your customers will likely keep it.
It will have higher reach.
The direct mail will reach the wider demographic than the electronic advertising in case the target audience does not make use of social media and email. This type of advertising will turn people in the potential customers while all-electronic ads might have missed them.
Direct Mail Examples and Ideas
Amazing response & ROI start with some inspiring campaign examples and ideas. With unlimited options of engaging with your contacts, finding the perfect send will look quite different from one campaign to another: practical and clever items that will tie in with spirit of the campaign; some interesting experience items that improve daily life; decals and whimsical mailers that will add fun touch to the space; treats that will create spontaneous moment of indulgence are some of the examples.